{'It’s like they’ve erupted out of someone’s subconscious': how horror has taken over today's movie theaters.

The largest jump-scare the movie business has witnessed in 2025? The resurgence of horror as a dominant force at the UK box office.

As a genre, it has impressively surpassed earlier periods with a annual growth of 22% for the British and Irish cinemas: over £83 million this year, versus £68,612,395 in 2024.

“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” comments a cinema revenue expert.

The big hits of the year – a recent horror title (£11.4m), Sinners (£16.2 million), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54 million) – have all remained in the cinemas and in the popular awareness.

Even though much of the industry commentary focuses on the standout quality of renowned filmmakers, their achievements point to something shifting between moviegoers and the style.

“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a head of acquisition.

“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”

But beyond creative value, the consistent popularity of spooky films this year implies they are giving cinemagoers something that’s much needed: catharsis.

“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a film commentator.

28 Years Later, a standout horror film of 2025, with Aaron Taylor-Johnson and Alfie Williams in key roles.

“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” says a respected writer of vampire and monster cinema.

Amid a current events featuring war, border tensions, far-right movements, and environmental crises, supernatural beings and undead creatures strike a unique chord with viewers.

“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an star from a recent horror hit.

“The concept reflects how economic systems can drain vitality from individuals.”

From film's inception, societal turmoil has shaped horror.

Analysts highlight the surge of early cinematic styles after the WWI and the turbulent times of the post-war Germany, with features such as classic silent horror and Nosferatu: A Symphony of Horror.

This was followed by the economic crisis of the 30s and classic monster movies.

“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a academic.

“So it reflects a lot of anxieties around immigration.”

The classic Dr Caligari captured the chaotic spirit of the early 20th century.

The specter of migration influenced the recently released supernatural tale The Severed Sun.

The filmmaker elaborates: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”

“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”

Perhaps, the current era of praised, culturally aware scary films commenced with a sharp parody debuted a year after a polarizing administration.

It introduced a new wave of visionary directors, including several notable names.

“That period was incredibly stimulating,” comments a creator whose project about a murderous foetus was one of the time's landmark films.

“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”

The same filmmaker, who is writing a new horror original, adds: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”

A pivotal 2017 film initiated a wave of politically conscious scary movies.

Simultaneously, there has been a reconsideration of the underrated horror works.

Earlier this year, a independent theater opened in London, showing cult classics such as The Greasy Strangler, a classic adaptation and the 1989 remake of the expressionist icon.

The renewed interest of this “gritty and loud” genre is, according to the theater owner, a direct reaction to the algorithmic content produced at the box office.

“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.

“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”

Horror films continue to upset the establishment.

“Horror possesses a dual nature, feeling both classic and current simultaneously,” says an expert.

Alongside the return of the mad scientist trope – with several renditions of a well-known story imminent – he forecasts we will see horror films in the near future responding to our modern concerns: about AI’s dominance in the near future and “supernatural elements in political spheres”.

At the same time, “Jesus horror” The Carpenter’s Son – which tells the story of biblical parent hardships after the nativity, and stars famous performers as the sacred figures – is scheduled to debut in the coming months, and will certainly send a ripple through the faith-based groups in the United States.</

Joseph Bennett
Joseph Bennett

A digital transformation strategist with over 12 years of experience in helping SMEs leverage technology for growth.