How This Bizarre Campaign Shattered the Typical Coach of the Year Formula.

Usually, the NFL's Coach of the Year trophy adheres to a simple formula. It frequently functions as a form of apology. Our apologies we underestimated your franchise in our pre-campaign projections.

In theory, it's a clear-cut line: the skipper who orchestrated the largest turnaround wins the award. In reality, it fuels an annual discussion about preseason outlooks and whether we're truly honoring excellent coaching or merely the greatest upset.

However the latest field is profoundly unique. The group of contenders is remarkably strong. It has been the year of resurgences. The league has been unpredictable, with reigning division champions fading and longtime underperformers ascending in unison. In an normal season, a coach guiding the Denver Broncos to the top of the conference would make him the overwhelming favorite. But in this chaotic and entertaining season, he's facing multiple other elite coaches.

This is how the hypothetical ballot should shake out.

5) Ben Johnson, Chicago Bears, 11-5

Coach of the Year selectors adore QBs. History shows this. Sean McVay in 2017. Another in 2020. A third in 2022. If you transform a quarterback, you're halfway home.

The Bears' head coach didn't merely fixed Caleb Williams; he's unleashed him. In the right ecosystem, Williams has been afforded the opportunity to showcase his special ability. Since Week 9, the Bears sit at fourth in offensive EPA per play. That's not a lucky run – it's prolonged dominance. With Johnson, Williams has become more decisive, far less reckless, and has eagerly surrendered to the gameplan rather than improvising. It is an offense built entirely in the coach's vision: a bully-ball ground attack, a steady helping of play-action and a creative aerial game that frees wide receiver receivers consistently. The QB has taken advantage. And when clear throws haven't been available, he's been able to create big plays out of broken plays.

The coach came to the Bears with a specific offensive philosophy. Almost every bet – rebuilding the offensive line, utilizing the pass-catchers, turning the QB into a rhythm thrower – has paid off. This is rare for a first-year skipper. And it's even more uncommon still for a coach who walked into the building with the level of expectations Johnson did. For consecutive straight offseasons, he was the top name on the coaching carousel. But when it comes to selecting a head coach, there are no sure things. Somehow, Johnson has met the hype – and even surpassed them. He's demonstrated not only to be a scheme genius but the type of culture builder that can breathe new life into an organization.

During a normal season, Johnson would be the overwhelming favorite. But the current is not a normal year!

The area where Johnson's candidacy comes slightly into trouble is on the defensive side. The Chicago defense presently sit 25th in defensive success rate. They are relying on takeaways, and takeaways are notoriously unreliable. Defensive minds can emphasise creating turnovers, but no one can ensure it. He is on the list because the offense is real. He's not higher because luck is doing an outsized share of the defensive heavy lifting. If not for a couple bounces of the ball, the Bears would be several wins behind. It's been an exceptional turnaround, and the core is established for sustained winning. However Johnson comes up short here.

4) Liam Coen, His Team, 12-4

The Jaguars' coach is in a similar position to Johnson. He's another first-time leader who has masterminded a swift turnaround. Over the stretch run of the year, he has his franchise quarterback playing the most complete all-around football of his professional life. And he's also overseen the remaking of a defensive unit that now ranks fifth in the league in EPA per play.

Even more notably, Coen has nailed the leadership aspects, which wasn't a given after his initial public introduction and some of his offseason moves.

Coen walked into the Jaguars with an exceptionally raw coaching staff. Unlike Johnson, who surrounded themselves with the perfect staff cocktail of new ideas and experience, he hired newbies. From the head coach himself to coordinators to assistant coaches, the Jaguars are stocked with rookies. That kind of approach is exciting on paper, but frequently fails in practice – with other teams are a cautionary tale – because everyone is figuring out a their job in real-time. Yet he has managed to bring the entire group and all elements into sync.

Following an early hot start, there was a chance that the season would veer off the track. A midseason setback caused the Jags wobbling again. That's typically when coaches overcorrect. Coen didn't. Instead, he streamlined the approach. Jacksonville stopped pursuing home-run answers and started seeking consistent ones. Coen recentered the attack around key players and the ground attack, and encouraged his QB to use his mobility more.

The results are clear. The Jags have won seven games consecutively and will be the conference's No 3 seed. Coen receives the slightest knock in the standings because he inherited a skilled team, but he has proven he can maximize that roster.

3) The Seattle Seahawks Coach, His Team, 13-3

Every Coach of the Year argument has a hinge moment. For the Seahawks coach, it was his quarterback move.

Parting ways from a veteran, signing a new signal-caller and pairing him with an innovative offensive coordinator might have ended the season in October. Instead, it defined it. By the middle point of the season, the new QB was an Most Valuable Player contender. He has cooled off since that time, dropping to a lower rank in efficiency per dropback over the second half of the schedule, placing him only one place ahead of other QBs.

Still

Joseph Bennett
Joseph Bennett

A digital transformation strategist with over 12 years of experience in helping SMEs leverage technology for growth.